What to know before you go
No ticket or RSVP is required for general Expo visitors. The Expo is free and open to the public, including non-runners. Product sampling and interactive activations vary by exhibitor.
When: Friday–Saturday, October 16–17, 2026 · Fri 10 a.m.–8 p.m.; Sat 10 a.m.–6 p.m. · Where: Better Living Centre · Exhibition Place · 195 Princes' Blvd., Toronto, ON M6K 3C3 · Waterfront · Offer: Free admission
Poster supplied for WTFToronto. Samples and promotions vary by exhibitor; Bingo prizes are a chance to win, and some Expo products and services are paid.
No ticket or RSVP is required for general Expo visitors. The Expo is free and open to the public, including non-runners. Marathon race registration is not required to visit, and families and friends are welcome. The Expo takes place at the Better Living Centre at Exhibition Place on Friday, October 16, from 10 a.m. to 8 p.m., and Saturday, October 17, from 10 a.m. to 6 p.m.
The organizer describes product sampling, brand activations and interactive experiences. Samples, promotions and giveaway details vary by exhibitor, and the organizer does not promise a sample or offer from every booth.
The Expo Bingo Contest asks visitors to collect stamps at participating booths and submit a completed card for a chance to win prizes. Prizes are not guaranteed. The organizer also lists speaker programming, photo opportunities and other interactive experiences. Some products and services at the Expo are paid.
Race kit pickup is a separate process for race participants and does not affect public Expo admission. Participants picking up a kit need their bib or registration information and ID or confirmation.