Privacy Policy for WTF Toronto — Toronto's independent city guide. How we collect, use, and protect your data.
WTF Toronto is the public-facing name of WTF Media Inc., a federally incorporated corporation registered to operate in Ontario. WTF Media Inc. operates this city guide and local media publication covering Toronto and the Greater Toronto Area. Sandra Sherbanowski is the primary public contact for privacy questions at info@wtftoronto.com.
We may collect email addresses when you subscribe to our newsletter or contact us; usage data such as pages visited, referring URL, browser type, and device type; cookies and tracking data; and information you provide voluntarily through advertise or contact forms. These submissions are received and handled by WTF Media Inc. to respond to you and operate the Site. We do not collect sensitive personal information such as financial data, health data, or SIN numbers.
We use information to send the WTF Weekly newsletter when requested, respond to inquiries and partnership requests, understand how visitors use the site, improve content, serve relevant advertising, and comply with legal obligations.
We use cookies and similar tracking technologies. Cookies can be controlled through browser settings or the cookie consent banner. Google AdSense may use cookies to serve ads based on visits to this and other websites. We may also use analytics tools to collect anonymous, aggregated usage statistics.
Some hotel booking, restaurant reservation, tour booking, and ticket links are affiliate links. WTF Toronto may earn a commission if you make a purchase through them at no additional cost to you. Editorial content is not influenced by these affiliate relationships.
We may share data with Google for advertising and analytics, an email service provider for newsletter delivery, and booking platforms accessed through affiliate links. We do not sell personal information to third parties.
Under Canadian privacy law, including PIPEDA and CASL, you may request access to or correction of personal information, withdraw newsletter consent, unsubscribe, and request deletion subject to legal retention requirements. Contact info@wtftoronto.com to exercise these rights.
Newsletter subscriber data is retained until you unsubscribe. Analytics data follows the applicable tool's retention period, and contact form submissions may be retained for up to two years.
WTF Toronto is not directed at children under 13 and does not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. Material changes will be noted at the top of the page with an updated date.
WTF Media Inc. operates WTF Toronto. Questions about this Privacy Policy can be sent to Sandra Sherbanowski, the primary public contact, at info@wtftoronto.com.
WTF Toronto creates guides using independent editorial research, official sources, local knowledge and firsthand experience where available. Commercial relationships are disclosed where applicable.