A Harry Potter-themed retail store hidden on the lower floor of a Dundas Street building directly across from the AGO. Walk down the stairs and you're in a Diagon Alley-inspired space: faux brick walls, floating candles, house-coloured banners, and shelves lined with wands, house scarves, clothing, collectibles, Chocolate Frogs, and bottled Butterbeer. It's the only shop of its kind in Toronto — and one of the most immersive retail experiences in the city. Most people walk past the street-level entrance without ever knowing a wizarding world exists beneath their feet.
Area: Chinatown / AGO · Address: 346B Dundas St W (Lower Floor), Toronto, ON M5T 1G5 · Best time: Weekday afternoons (less crowded)
Insider tip
The shop is small and gets crowded on weekends; weekday afternoons are the best time to browse properly. Staff are passionate Harry Potter fans and can point you to the best house-specific pieces. The shop is LGBTQ+-owned and donates all pride proceeds to The 519 community centre. Their Instagram (@wizardmarket.to) posts new stock arrivals. Note: stairs-only access to the lower floor — not accessible for customers with mobility issues. Bring cash or card — they accept both.
Getting there
Streetcar 505 Dundas to McCaul St, or subway to St Patrick (Line 1) and walk west on Dundas. The entrance is on Dundas St W directly across from the AGO's main entrance — look for the stairs going down to the lower floor at 346B. It's a 5-minute walk from Kensington Market.